So the show has been cast; rehearsals are already in full swing… but whether it’s the Edinburgh fringe, the Brighton fringe, or any of the many others – marketing your show is such an important component to a succesfull run at the fringe! It doesn’t matter if your cast is incredible, the play is ground breaking… with no audience – is it really worth it? This one day workshop will make sure people know about you and what you have been working so hard on!
Marketing a show on the fringe can feel tiring, and verging on impossible with the thousands of other shows and actors trying to do just the same – fear not! There are plenty of successful and exciting ideas out there – you’ve just got to be as creative with your marketing ideas as you have been with your show!This workshop will cover the various marketing options available to fringe theatre – how to market on a budget, what works well, new ideas to share, and all round advice. We’ll look at success stories of each different marketing approach and help you develop a tailored marketing strategy for your production.
– What is Marketing
– Aims of Marketing
– Press and PR
– Direct Marketing
– Social Networking
Individual session – £60
Full Week – £240 (5 days for the price of 4)
50% off for any additional places booked by members of the same company (i.e. £30 for individual sessions or £125 for the full week)
Click here to book the full week A-Z Producing Fringe Theatre
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Please click here to see our full list of upcoming workshops. Instructions of how to book will be found on the event listings.
About Sills Exchange
Skills Exchange workshops are organised by Finger in the Pie’s sister organisation Artists Anonymous. They are there to help creators of live performance who have identified a gap in their skills which is preventing them from mounting the projects they desire.
Flavia Fraser-Cannon was, until recently, the in-house Producer and Head of Marketing at Theatre503. She was awarded a Society of London Theatre Stage One apprenticeship bursary in 2008 and worked for over a year for West-End producers ATG, Mark Goucher and Mark Rubinstein Ltd on shows such as Sunset Boulevard, West Side Story and La Clique. She has appeared on panels for Ideas Tap, Artists Anonymous, Loose Muse and Agent160, has guest lectured at Queen Mary’s University and was an assessor for the Total Theatre Awards 2010. Flavia won “Best Creative” for her work as a producer, publicist and photographer on the 2012 Fringe Report Awards.